Tuesday, January 18, 2005


Dear Friends,

Campbell Soup has finally responded to our calls and letters regarding
their indefensible sponsorship of rodeos. The Campbell letter came in
an envelope that proclaimed, “Everything we make contains our business
reputation.” Clearly, Campbell is impressed with itself. We are
somewhat less impressed.

The person responding for Campbell is John W. Faulkner, Director –
Brand Communications. He wrote the following:

We appreciate your recent communication regarding Pace Food’s
sponsorship of events sanctioned by the Professional Rodeo Cowboys
Association (PRCA). We share your concern for the welfare of the
animals used in these events.

Based on our direct experience with PRCA rodeos, we believe that the
members of the PRCA provide excellent care to their horses and
livestock. We understand that the PRCA enforces approximately sixty
rules related to the care and safety of horses and livestock at
PRCA-sanctioned events.

Thank you for taking the time to share your concerns with us. We
encourage you to contact the PRCA with your concerns.

This is nothing short of outrageous. Our video documentation of rodeo
animal abuse spans well over a decade, and the footage gathered in 2004
is the worst we have to date. At the Amarillo steer roping finals last
November, nine injured animals were dragged out of the arena. Another
staggered out suffering obvious internal injuries while bleeding from
the nose and mouth. And Campbell is going to try to defend this abuse?

Since Campbell is claiming it has “direct experience” with the PRCA, it
must realize that the PRCA’s humane rules are profoundly inadequate and
very rarely enforced. Campbell must also know that rodeo's animal
victims are regularly injured and killed.

Perhaps most important, since Campbell believes the PRCA provides
“excellent care to their horses and livestock,” the company won’t mind
if our Tiger video truck starts showing Campbell employees,
shareholders and customers examples of some of that “care” on the
streets and at its headquarters.

So far we have 155 animal protection organizations worldwide that have
signed on to a statement decrying rodeo animal abuse. Campbell has now
officially given all of those organizations and all of their members
the brush-off. It is time to expose Campbell as the cruel and
unethical company that it truly is, thanks to its insensitive

Please join me in contacting Campbell and telling them that you will
not purchase their products as long as they sponsor the animal cruelty
and exploitation that is inherent in rodeo. Below is contact
information and a list of Campbell products. The calves, horses, bulls
and steers who are victims of rodeo are counting on you, and on their
behalf, I sincerely thank you for your help.

Kindest Regards,
Steve Hindi


Mr. Doug Conant, President and CEO
Campbell Soup Company
1 Campbell Place
Camden, NJ 08103-1701
(856) 342-4800
(Corporate Headquarters is open 8:00 AM to 4:30 PM EST M-F. You may
stay on the line beyond the menu and get an operator, or you can key in
C-O-N-A-N-T to the company directory and be connected to someone in his

Mr. Harvey Golub
Chairman of the Board
Campbell Soup Company
Consumer Response and Information Center
1 Campbell Place
Camden, NJ 08103-1701
email: directors@campbellsoup.com

You can also communicate with the Campbell Board of Directors by
calling (800) 210-2173, the toll-free hotline telephone number for the
U.S. and Canada. Please see instructions on the website for placing
calls from other countries. This line is operational 24 hours a day, 7
days a week. An operator will ask you a number of questions, and you
will be given a report number, meaning that you should get some kind of



United States
Campbell Condensed Soup
Campbell Chunky Soup
Campbell Select Soup
Campbell Soup at Hand
Campbell's Supper Bakes
Godiva Chocolates
Pace Foods (800-433-7223) or (800-433-PACE)
Pace Picante Sauce
Pace Chunky Salsa
Pace Chipolte Chunky Salsa
Prego Pasta and Spaghetti Sauces
Pepperidge Farm Cakes and Cookies
Swanson Broth
V-8 Juices

Dietcare Puree (line of frozen foods for health care institutions)

Chile Poblano
Flor de Calabaza

Bla Band Dry Sauces and Soups (Scandinavia)
Campbell's Aardappel Anders (Netherlands)
Campbell Foods Belgium
Campbell's Rijke Sauzen (Netherlands)
Erasco Soups (Germany)
Fray Bentos Canned Meats (UK)
Homepride Cooking Sauces (UK)
IsoMitta (Scandinavia)
Lacroix (Germany)
Lesieur (France)
Liebig/Liebox (France)
McDonnell's (Ireland)
Oxo stock cubes and gravy granules (UK)
Raguletto Pasta Sauce (Germany)
Royco Dry Soups (France)
Super Noodles (Netherlands)
Touch of Taste (Scandinavia)

Arnott's Biscuits
Campbell Australasia

Campbell Brands
Swanson Broth