Highly interesting survey...

Cruelty-Free Consumption in New Zealand: A National Report on the experiences of Vegetatians and other Ethical Consumers
By Annie Watts and Mandala White
New Zealand Centre for Human-Animal Studies

http://tinyurl.com/23lk4w it's a pdf and its size is appr. 535 kb so it takes a bit to d/l

the 'tinyurl' takes you to...

http://www.nzchas.canterbury.ac.nz/
research/Survey_Report_May_2007.pdf